From Data to Dollars: Turning Data Strategy into Business Value

Turn your data and AI strategy into a powerful engine of business growth, transformation, and competitive advantage.

From Data to Dollars is the must-have roadmap for business executives, transformation leaders, Chief Data Officers (CDOs), CIOs, and anyone charged with driving measurable business impact in today's data- and AI-powered economy. With over 25 years leading enterprise transformation, the author reveals why so many initiatives fail-and how to design a strategy that delivers real growth. It's a practical playbook for embedding data and AI into the core of your business strategy. You'll discover how to:

• Unlock growth and profitability: Align data and AI investments directly to revenue growth, margin improvement, and market expansion.
• Enable true business transformation: Build a data-first culture that accelerates innovation, decision-making, and operational excellence.
• Bridge the business-technology divide: Connect executive priorities with the right data capabilities and AI use cases.
• Use AI strategically: Learn how to integrate predictive analytics and Generative AI as core capabilities that amplify your business strategy.
• Deliver measurable impact: Achieve wins in customer lifetime value, sales acceleration, operational efficiency, and regulatory compliance.

Backed by case studies from across industries, From Data to Dollars shows how to use data and AI as business levers, not just as technical tools. Whether you're leading a digital transformation, spearheading innovation, or ensuring enterprise resilience, this book provides the frameworks to connect strategy, data, and AI to lasting business results.

If you're ready to move beyond buzzwords and finally realize the full potential of data and AI, this book will show you how-with clarity, credibility, and impact.

Julia masterfully demonstrates how data serves as the ultimate litmus test of business strategy and execution. Her depth of knowledge is distilled into clear, actionable guidance that makes next steps feel like common sense.

Michelle Dunivan, Director of Analytics at Best Friends Animal Society

From Data to Dollars is a compelling and highly practical guide for any leader who wants to turn data into a true driver of business growth. Julia Bardmesser blends decades of real-world experience with clear, actionable frameworks, making even the most complex data strategies accessible and directly applicable. Through vivid case studies and relatable stories, she shows exactly how to align data initiatives with business goals so that value creation becomes inevitable. Whether you're an executive, a data leader, or a business strategist, this book will change how you think about-and act on-data.

Sherry Marcus, Head of AI at Tradeweb

Julia has written a book that is as valuable to the data practitioner as it is to the business leader. She clearly articulated concepts that link critical foundational data work to the business insights it enables. I'll be buying copies not just for my team, but for the business people we partner with.

Andrew Foster, CDO of M&T Bank