Unrivaled: Five Steps to Achieving Explosive Business Growth

In today’s crowded marketplace, pouring money into marketing or simply having a better product won’t make your business stand apart.

Real growth doesn’t come from incremental improvements or playing catch-up with competitors. It comes from being the onlychoice your customers want.

Business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle.

Her bold, customer-obsessed framework inspires you to build a business so aligned, so distinct and so valuable, no competitor can challenge it . . . or replicate it!

More than just a strategy book, Unrivaled shares the powerful roadmap Michelle has used to generate over $100 billion in revenue with businesses across just about every industry—from banking, tech, wellness, luxury, finance, fashion, construction, cybersecurity, and more. She shares stories from working with family-owned businesses, start-ups and household brands like Fidelity Investments, J.P. Morgan, and E*TRADE and distills her decades of in-the-trenches experiences into a powerful manifesto for companies ready to stand apart.

Inside, you’ll discover how to:

• Get inside the head of your ideal customer


• Unlock your unique value customers can't find anywhere else


• Clearly position your brand so it's impossible to copy


• Rally your entire organization to champion the brand


• Build powerful go-to-market strategies that drive profitable, unstoppable growth


• Deliver unmatched experiences that keep customers coming back

Michelle’s no-fluff, step-by-step guide gives you the clarity and confidence to transform your business. Her Unrivaled Growth Framework™ simplifies how to stop clawing for market share, move beyond price wars, and deliver value customers can't resist. Her “giddy up” energy, engaging storytelling, and workbook-style approach encourages collaboration, exploration and innovation.

Are you ready to start growing a business your customers can't live without? It’s time to be Unrivaled!