Why Bother Asking?

"What would your life and career be like if you mastered the art of connecting and communicating. Peter Parnegg's Why Bother Asking will take you there."

Larry Kendall, author Ninja Selling

Have you ever left a conversation asking yourself, Am I boring or dull? or Did I say something offensive? Did I talk too much? You're not alone.

For forty years, Peter Parnegg thought he'd perfected the art of selling. A successful CEO and international speaker, he knew firsthand the requirements of a high-functioning sales organization. But after countless interactions with clients, agents, and managers, he realized the industry's prevailing wisdom was fundamentally flawed. The answer? Don't sell. Ask questions. Good questions.

In this illuminating book steeped in the conceptual and the practical, Parnegg weaves a narrative through his personal and professional ventures to demonstrate that conversational skills are vital to success in all domains-be that in the C-suite or the marriage suite. The principles Parnegg advances draw not only on business acumen but also on social psychology, psychoanalysis, and spiritual study.

Whether you're a CEO or a stay-at-home parent, an entrepreneur or an everyday confidante, Why Bother Asking? provides a blueprint for deeper, clearer and more intimate connections, and gives you instantly applicable tools-both simple and profound-to become a truly masterful communicator.

"Peter has always proven to be among the teachers I most respect in the industry, and with Why Bother Asking? he has unsurfaced such a seemingly simple, yet ultimately complex and profound basis for a deeper connection with others and, in turn, ourselves." -Budge Huskey, CEO and President, Premier Sotheby's International Realty

"This is not only a handbook for developing skillful communication. Parnegg also gently guides the reader into a profound investigation into the conditioned self - the stories we tell ourselves about how we must be in our relationships. This is subtly transformative, for when the conditioned self is revealed with compassion, its limiting and sometimes harmful power becomes obvious and is greatly reduced. And what remains is the unconditioned self we are all drawn to become: open, connected, and helpful to the world around us." - Brian Taylor, author Becoming Human