Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work

“A revolutionary approach to achieving goals without sacrificing well-being.”
— Greg McKeown, author of New York Times bestsellers Essentialism and Effortless

Work-life balance is a myth. We need a better, more sustainable way to achieve our life and work goals.

You want to pursue meaningful work and succeed professionally, and you know that personal pursuits matter and fuel your happiness, too. But in today's world, the pressure to do it all can leave you stretched thin and questioning everything—your direction, your choices, and even your ambitions themselves. Time-management techniques and productivity hacks aren’t enough. The endless search for balance feels like chasing a mirage.

The answer? Sustainable Ambition, a transformative method from life-work strategist Kathy Oneto that shows you how to direct your ambitions wisely. Drawing from research, expert interviews, coaching insights, and personal experience, this book reveals a proven, practical framework across three interconnected components—Right Ambition, Right Time, and Right Effort. When these elements are aligned, you can pursue your goals with more joy, peace, and ease. This approach empowers you to:

• Keep your ambitions while making space for your life

• Evaluate a goal or opportunity to determine if the trade-off is worth it

• Be strategic about where you invest your hard work

• Avoid burnout while pursuing your goals

While not a magical solution, Sustainable Ambition offers simple, effective practices to help you make confident choices aligned with what matters most to you now. You don’t have to give up your goals—you can dream big, shape the life and work you want, and thrive.