Be 2.0 (BE 2.0 Spanish Edition)

¿Cuál es el camino a seguir para crear una empresa que no solo sobreviva en su infancia, sino que prospere, cambiando el mundo durante décadas? Nueve años antes de la publicación de su épico superventas “Good to Great”, Jim Collins y su mentor, Bill Lazier, respondieron a esta pregunta en su exitoso libro “Beyond Entrepreneurship”. Un libro que dejó una marca definitiva en la comunidad empresarial, influyendo en los jóvenes pioneros que, en ese momento, estaban creando la revolución tecnológica. BE 2.0 es una versión nueva y mejorada del libro que Jim Collins y Bill Lazier escribieron hace años. En BE 2.0, Jim Collins rinde homenaje a su mentor, Bill Lazier, quien falleció en 2005, y reexamina el texto original desde su perspectiva en 2020. El libro incluye el texto original, así como cuatro nuevos capítulos y quince ensayos nuevos. BE 2.0 reúne los conceptos clave de los treinta años de investigación de Collins en un marco integrado llamado “El Mapa”. El resultado es una experiencia de lectura singular, que presenta una visión unificada de la creación de empresas que fascinará no solo a los millones de dedicados lectores de Jim en todo el mundo, sino que también presentará una nueva generación a su notable trabajo. /// From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.