The Psychology of Winning: Ten Qualities of a Total Winner

What separates winners from spectators? What makes success a habit rather than a stroke of luck?

In his classic work, The Psychology of Winning, Denis Waitley delivers one of the most influential personal development resources ever published, a proven path for achieving success, self-mastery, and unshakable confidence regardless of your industry or career. 

Waitley explores ten powerful traits shared by high achievers—attitudes and habits that turn ordinary individuals into extraordinary winners. Covering topics like self-discipline, self-expectancy, and self-motivation, this book reveals the mental strategies that elite performers, athletes, and leaders use to dominate their fields.

Through engaging stories, real-world examples, and easy-to-apply techniques, The Psychology of Winning will teach you:

• How to develop an unstoppable mindset and take control of your future
• Why self-expectancy is the key to lasting success
• How to build self-discipline and break free from procrastination
• The power of positive self-projection to shape your personal and professional life
• How to create habits that lead to winning outcomes every day

Winning isn’t about luck or talent. It’s about mental conditioning—a way of seeing, thinking, and responding to challenges that ensures long-term success and fulfillment.

"Winning is a way of thinking—a way of living. Winning is all in the attitude." 

If you're ready to make winning a lifelong habit, The Psychology of Winning is your guide to becoming the best version of yourself.

Start reading today and take the first step!