Me, My Customer, and AI: The New Rules of Entrepreneurship

Now a USA TODAY Best Seller!

Unlock the future of entrepreneurship with Me, My Customer, and AI. This game-changing guide from startup veterans Henrik Werdelin and Nicholas Thorne shows you how to harness AI in order to break barriers, accelerate growth, and build a business that truly matters.

From entrepreneurs Henrik Werdelin and Nicholas Thorne—founding partners of Prehype, the global venture development firm behind some of today’s most innovative startups—comes Me, My Customer, and AI, the must-read guide for building successful businesses in the age of AI.

With artificial intelligence reshaping every business and industry today, who better to reimagine the rules of entrepreneurship than very the team who create groundbreaking companies, teach applied entrepreneurship at top universities, and empower founders with their Entrepreneur Residency program and Audos, the revolutionary AI cofounder for future entrepreneurs? Me, My Customer, and AI is both a roadmap and a rallying cry for the 60 percent of people in the US who have an idea for a new business.

Its message? There has never been a better or more critical time to start a business. AI removes barriers. It automates market research, accelerates prototyping, and streamlines customer engagement—freeing you to focus on what truly matters: solving real problems and creating lasting value.

Drawing from their extensive experience launching and scaling companies like BARK, Ro, and AndCo, the authors bring wit, wisdom, and practicality to every page. And with innovative actionable exercises, they won’t just inspire, but they will equip and embolden you to—

• Identify your unique advantages and find your entrepreneurial focus
• Find problems worth solving for people worth serving
• Build meaningful, scalable customer relationships.
• Turn customer insights into sustainable competitive advantages

Me, My Customer, and AI is an indispensable and inspiring guide for anyone seeking to create lasting value in a world where technology is quickly commoditizing everything else. The future belongs to entrepreneurs who can cofound companies with AI while remaining radically human. Come along and join them.