Gravitude: Harnessing the Force of Organizational Gratitude

Mark Bowling has had some incredible mentors — Cam Lanier and Regi Campbell top the list. Their impact on his life has been profound, for which he is extremely grateful. You probably have your own list. And chances are, you're on someone else’s. Gravitude provides you (and your organization) with the tools to grow that second list. 

Gratitude isn’t just a virtue — it’s a force that shapes the success of organizations. Gravitude reveals how leaders can harness this powerful force through six foundational pillars: Phileo Love, Trust, Teamwork, BHAGs (Big Hairy Audacious Goals), Legacy, and Identity. Just as gravity strengthens with mass, the presence of these pillars amplifies Gravitude—a measurable force that fosters engagement, loyalty, and organizational excellence.

Featuring exclusive insights from top executives — including Dave Katz (President & COO, Coca—Cola Consolidated), Glen Jackson (Co—Founder, Jackson Spalding), Tim Fisher (President, Jackson + Coker), Jeff Henderson (Executive Director, Leadership Strategy and Innovation, Chick—fil—A), Ben Tyson (CEO, No Longer Bound), and Horst Schulze (Co—Founder, Ritz—Carlton) — this book validates how gratitude transforms workplace culture.

Gravitude also distinguishes between fleeting thankfulness and deep, lasting gratitude, explaining why cultivating “grateful fans” leads to greater organizational success than simply creating “raving fans.” Finally, it introduces the Gravitude Quotient (GQ), a groundbreaking tool that enables leaders to measure and strengthen gratitude within their teams.

"I've often said gratitude completes the connection between an organization and its people. Mark Bowling successfully conveys this mission—critical message, empowering businesses to foster cultures of excellence. At the heart of such excellence — even in an age of automation — is the celebration of people. This is the essence of Gravitude — a much—needed call for organizations to prioritize their people, creating a thriving, purpose—driven workplace."—Horst Schulze, Co—Founder & Former President/CEO, The Ritz—Carlton Hotel Company

“Gravitude by Mark Bowling is a great read.   His insights about the power of gratitude can change the perspective of individuals, families, teams, and organizations.  Based on his own life experiences and the wisdom shared by multiple leaders he has interviewed, Mark shares both the principles and practices that make gratitude part of a healthy organization's DNA and lead to personal and professional growth for all.”—Tim Tassopoulos, former President & COO, Chick—fil—A