Ultimate Guide to Social Media Marketing

The world runs on social media-and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind. Social media marketing experts Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from Facebook and LinkedIn to emerging platforms like Snapchat and TikTok. You'll learn how to: Reach more customers on the platforms they use most, Craft your social media strategy using tips and tricks from the experts, Build your company's social marketing dream team, Maximize the impact of images and video in your social media outreach, Leverage chat bots, paid social media, and influencer marketing, Measure your social media outreach progress and improve your performance over time No matter what your social media marketing goals are, this book will help you create a campaign that reaches customers where they are-online!