
Principles of Marketing for a Digital Age
Format: Hardcover
ISBN: 9781529779806
Publication Date: 01/26/2023
Edition Description: Second Edition
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
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Principles of Marketing for a Digital Age
Sale price$197.00
















