
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Format: Paperback
ISBN: 9781398605978
Publication Date: 05/31/2022
Edition Description: 3rd ed.
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Choose options
New Releases
Pride and Pleasure: The Schuyler Sisters in an Age of Revolution
Amanda Vaill
Hardcover
Sale price$36.00
Shattered Dreams, Infinite Hope: A Tragic Vision of the Civil Rights Movement
Brandon M. Terry
Hardcover
Sale price$35.00
Motherland: A Feminist History of Modern Russia, from Revolution to Autocracy
Julia Ioffe
Hardcover
Sale price$35.00
















