
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Format: Paperback
ISBN: 9781398605978
Publication Date: 05/31/2022
Edition Description: 3rd ed.
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Choose options
New Releases
Speak Your Heart: A Coco and Bear Story (B&N Exclusive Edition)
Apryl Stott
BN Exclusive
Sale price$19.99