
If Then: How the Simulmatics Corporation Invented the Future
by
Jill Lepore
Format: Paperback
ISBN: 9781324091127
Publication Date: 09/14/2021
From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.
Choose options

If Then: How the Simulmatics Corporation Invented the Future
Sale price$17.95
New Releases
Storm Breaker: An Epic Enemies-to-More Slow-Burn Dystopian Romantasy
Nisha J. Tuli
Hardcover
Sale price$24.99
The New Girl: First Crush: A Graphic Novel (The New Girl #2)
Cassandra Calin
Paperback
Sale price$14.99
















