Make Them Stay: A Hospitality Playbook for Business Travel Sales Professionals

Make Them Stay is a powerful, practical guide designed specifically for business travel (BT) sellers in the hospitality hotel industry. Written by award-winning hospitality sales expert Tabitha James, this game-changing resource introduces a repeatable, teachable sales system rooted in the 7 Pillars of Business Travel Sales and the BT Cycle-a step-by-step journey to help hotel sales professionals win clients, keep them, and grow accounts with skill and intention. With over a decade of frontline experience, James delivers a tactical blueprint covering essential hotel-focused strategies, including RFP management, corporate rate planning, client engagement, loyalty, and retention. The book also explores how to leverage AI and modern tools to elevate prospecting and deepen client relationships. Whether you're a new or aspiring BT seller, a seasoned hotel sales pro, or a hospitality leader seeking to understand BT sales from the ground up, Make Them Stay offers the training, tools, and support to transform how you sell. Because in hotel business travel sales, closing the deal isn't the finish line-it's just the beginning. Don't just make the sale. Make them stay.