Cheating Death: From Salesperson to Sales Practitioner, Making B2B Sales a Life of Meaning

The world of B2B sales is changing-and fast. Automation is replacing traditional roles, industry challenges are more complex, and the old mindset of "just close the sale" is becoming obsolete. How can you future-proof your career?

By becoming a Sales Practitioner.

In Cheating Death, Robert Herbst, a sales veteran with over 35 years of experience developing salespeople, reveals how to become a professional who doesn't just sell products or services but finds and fixes customers' most daunting problems.

Sales practitioners go beyond the transaction. They explore, diagnose, innovate, and create lasting value while creating a life of deep fulfillment. This book will teach you how to:

• Navigate the biggest shift in B2B sales in decades.
• Harness the power of the ten essential questions that define the essence of who you are as a sales practitioner.
• Embrace a mindset of curiosity, resilience, and service.

Rob's journey from Xerox salesman to pioneer of the sales practitioner mindset is packed with lessons inspired by his love for personal growth and fascination with where sales needs to go.

Cheating Death will show you how to transform your career and join a new breed of sales practitioners.