Maximum Influence: The 12 Universal Laws of Power Persuasion

These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves—today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves.

These laws include:

• The law of dissonance
• The law of contract
• The law of expectation
• The law of esteem
• The law of obligation

In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out.

Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity—influence!