{"product_id":"9798987245774","title":"Audacious: How Humans Win in an AI Marketing World","description":"\u003cp\u003e\u003cem\u003e\"A bold and brave book.\" Philip Kotler\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"A Red Sea moment in the history of marketing.\" Keith Reynold Jennings\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"A masterpiece.\" Charlene Li\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE AI BOTS ARE COMING. BUT YOU STILL OWN CRAZY.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight ... with pure, unadulterated AUDACITY.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAudacious\u003c\/strong\u003e is a battle cry for those who refuse to be ignored. In these pages, you'll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you're a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book \"essential\" and an \"instant classic.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll find: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJaw-dropping case studies from the world's most innovative leaders.\u003c\/li\u003e\n\u003cli\u003eMore than 100 actionable tips to infuse audacity into your marketing\u003c\/li\u003e\n\u003cli\u003eThe astonishing economics of dull marketing\u003c\/li\u003e\n\u003cli\u003eInsights on \"everyday awe\" that transforms customers into advocates\u003c\/li\u003e\n\u003cli\u003eA bold new view of marketing measurement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eJOIN THE REBELLION! \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMark Schaefer \u003c\/strong\u003eis a marketing strategy consultant to many of the world's leading brands, an acclaimed keynote speaker, and a college educator. He is the bestselling author of \"Marketing Rebellion,\" \"KNOWN,\" and \"Belonging to the Brand\" among other titles.\u003c\/p\u003e","brand":"Schaefer Marketing Solutions","offers":[{"title":"Default Title","offer_id":43085263896637,"sku":"9798987245774","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9798987245774_p0.jpg?v=1775261876","url":"https:\/\/www.tatteredcover.com\/products\/9798987245774","provider":"Tattered Cover","version":"1.0","type":"link"}