{"product_id":"9786073931625","title":"Live From America: How Latino TV Conquered the United States","description":"\u003cb\u003e«The story of Spanish-language television in the United States has all the elements of a Mexican telenovela with plenty of ruthless businessmen, dashing playboys, sexy women, behind-the-scenes intrigue and political dealmaking.»\u003c\/b\u003e Anita Snow, Former \u003ci\u003eAssociated Press\u003c\/i\u003e and Harvard Nieman Fellow \u003cp\u003e\u003cb\u003e«A thorough, thoughtful, and meticulous account of Latine resilience and Spanish-language television.»\u003c\/b\u003e \u003ci\u003eKirkus Review\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e«The research is remarkably in-depth, and I don’t recall ever reading anything like it. It arrives at a crucial moment.»\u003c\/b\u003e Jorge Ramos, Univision anchor and multi-Emmy Award winner\u003c\/p\u003e \u003cp\u003e\u003cb\u003e«A solid investigation of the facts. I learned a lot about an interesting subject. The book is a reference for anyone who wants to understand the rise of Spanish-language media.»\u003c\/b\u003e —Marty Baron, Pulitzer Prize–winning journalist\u003c\/p\u003e \u003cp\u003e\u003cb\u003e«This compelling work carries both wisdom and drama; at times it reads like a telenovela, at others like a detective chronicle.»\u003c\/b\u003e —June Carolyn Erlick, Harvard University\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the 1970s and 80s, while ABC, NBC, and CBS battled for every screen, \u003cb\u003ea Mexican family\u003c\/b\u003e, alongside a savvy American operator, quietly laid the foundation for an empire. Against media titans like Ted Turner and Rupert Murdoch, they achieved the unthinkable: breaking into the tightly guarded world of U.S. television. Later, after being pushed out by political and corporate interests, they returned through an alliance as improbable as it was strategic—with the former agent of Ronald Reagan, Elizabeth Taylor, and Marlon Brando.\u003c\/p\u003e \u003cp\u003eThis book unravels the \u003cb\u003epersonal intrigues\u003c\/b\u003e, \u003cb\u003ehidden tensions\u003c\/b\u003e, \u003cb\u003epower plays\u003c\/b\u003e, and cultural shifts \u003cb\u003ebehind the media empire\u003c\/b\u003e now known as \u003cb\u003eUnivision\u003c\/b\u003e, revealing how its programming—from telenovelas and soccer to news and music—shaped an identity and captivated an audience growing alongside the network.\u003c\/p\u003e \u003cp\u003eA fascinating account of the dream to \u003cb\u003egive voice to millions of Hispanics in the United States\u003c\/b\u003e, and how \u003cb\u003eLatino television forever changed the country’s media landscape.\u003c\/b\u003e\u003c\/p\u003e","brand":"Planeta Publishing Corporation","offers":[{"title":"Default Title","offer_id":42746653081661,"sku":"9786073931625","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9786073931625_p0.jpg?v=1771566165","url":"https:\/\/www.tatteredcover.com\/products\/9786073931625","provider":"Tattered Cover","version":"1.0","type":"link"}