{"product_id":"9781736190913","title":"Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence","description":"Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations. At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy! This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.","brand":"Poppy Court Publishing","offers":[{"title":"Default Title","offer_id":43085195149373,"sku":"9781736190913","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781736190913_p0.jpg?v=1775258114","url":"https:\/\/www.tatteredcover.com\/products\/9781736190913","provider":"Tattered Cover","version":"1.0","type":"link"}