{"product_id":"9781615197804","title":"Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby","description":"\u003cb\u003eA playful high-contrast board book from the University of Tokyo “Baby Lab”—scientifically proven to hold baby’s attention\u003c\/b\u003e \u003cbr\u003e  \u003cbr\u003e\u003cb\u003e“Full of delicious colors and . . . real charm.”\u003ci\u003e—The Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e\u003cb\u003e\u003ci\u003eWhat are moimoi?\u003c\/i\u003e\u003c\/b\u003e Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHow do you say it?\u003c\/i\u003e\u003c\/b\u003e “Moi” (もい) is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . . .\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWhere do they come from?\u003c\/i\u003e\u003c\/b\u003e At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for \u003ci\u003etwice \u003c\/i\u003eas long as the competition. Your newborn or toddler will love moimoi, too!","brand":"The Experiment","offers":[{"title":"Default Title","offer_id":42370995126333,"sku":"9781615197804","price":7.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781615197804_p0.jpg?v=1771577192","url":"https:\/\/www.tatteredcover.com\/products\/9781615197804","provider":"Tattered Cover","version":"1.0","type":"link"}