{"product_id":"9781599186085","title":"Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business","description":"\u003cb\u003eWhen Good Communication Skills Aren't Enough\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. \u003cbr\u003e\u003cbr\u003e Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince \u0026amp; Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: \u003cbr\u003e\u003cbr\u003e \u003cli\u003eApply the four-stage listening matrix to drive your audience to action \u003c\/li\u003e\u003cli\u003eUse sales call outlines that facilitate buy-in to avoid death by sales script \u003c\/li\u003e\u003cli\u003eCreate value-filled, magnetic marketing that educates and attracts buyers \u003c\/li\u003e\u003cli\u003eAdd value to your products and services with videos and webinars \u003c\/li\u003e\u003cli\u003eDevelop persuasive presentations with the TEMPTaction model \u003cbr\u003e\u003cbr\u003e So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.\u003c\/li\u003e","brand":"Advantage Media","offers":[{"title":"Default Title","offer_id":43057771905085,"sku":"9781599186085","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781599186085_p0.jpg?v=1774358854","url":"https:\/\/www.tatteredcover.com\/products\/9781599186085","provider":"Tattered Cover","version":"1.0","type":"link"}