{"product_id":"9781541604339","title":"Ametora: How Japan Saved American Style","description":"\u003cb\u003eHow Japan adopted and ultimately revived traditional American fashion \u003cbr\u003e\u003cbr\u003e “A fascinating cultural history.” —\u003ci\u003ePeople\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as \u003ci\u003eametora\u003c\/i\u003e, or “American traditional.”\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eAmetora\u003c\/i\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003ci\u003eAmetora \u003c\/i\u003eshows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own. ","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":42996023722045,"sku":"9781541604339","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781541604339_p0.jpg?v=1771566414","url":"https:\/\/www.tatteredcover.com\/products\/9781541604339","provider":"Tattered Cover","version":"1.0","type":"link"}