{"product_id":"9781455515141","title":"Top Dog: The Science of Winning and Losing","description":"\u003cp\u003e\u003ci\u003eNew York Times Bestseller \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  Po Bronson and Ashley Merryman's work changes the national dialogue. Beyond their bestselling books, you know them from commentary and features in the \u003ci\u003eNew York Times\u003c\/i\u003e, CNN, NPR, \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eNewsweek\u003c\/i\u003e, \u003ci\u003eWired\u003c\/i\u003e, \u003ci\u003eNew York\u003c\/i\u003e, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as \"How Not to Talk to Your Kids,\" \"Creativity Crisis,\" and \"Losing Is Good for You\").\u003cbr\u003e\u003cbr\u003e  In \u003ci\u003eTop Dog\u003c\/i\u003e, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors.\u003cbr\u003e\u003cbr\u003e  Olympians carry \u003ci\u003eTop Dog\u003c\/i\u003e in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.\u003c\/p\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":43107834855485,"sku":"9781455515141","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781455515141_p0.jpg?v=1776142584","url":"https:\/\/www.tatteredcover.com\/products\/9781455515141","provider":"Tattered Cover","version":"1.0","type":"link"}