{"product_id":"9781398619173","title":"Future-proofing Travel: How to Create a Resilient and Sustainable Industry","description":"\u003cb\u003eHow can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFuture—proofing Travel\u003c\/i\u003e\u003c\/b\u003e offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data—led models to help businesses align with evolving trends in sustainability, technology and community impact, delivering measurable results while safeguarding the future of travel.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e— Implement governance frameworks supporting emissions reduction and responsible tourism\u003cbr\u003e— Leverage expert insights on consumer demand for greener, experiential travel\u003cbr\u003e— Apply strategic models for digital transformation and green innovation\u003cbr\u003e— Assess financial impact and ROI of sustainable initiatives\u003cbr\u003e— And learn from real—world examples such as Airbnb, Marriott, TUI and Intrepid Travel\u003cbr\u003e\u003cbr\u003eEquip your organization to lead with informed leadership and purpose, balancing growth with stewardship in a rapidly changing market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e: Sustainable travel, industry transformation, governance, ROI, leadership, data—driven decision making, digital innovation\u003c\/i\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":43016496447549,"sku":"9781398619173","price":45.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781398619173_p0.jpg?v=1777379777","url":"https:\/\/www.tatteredcover.com\/products\/9781398619173","provider":"Tattered Cover","version":"1.0","type":"link"}