{"product_id":"9781394251599","title":"Contemporary Strategy Analysis, with eBook Access Code","description":"\u003cb\u003eTHE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPLEX AND DYNAMIC ENVIRONMENT\u003c\/b\u003e \u003cp\u003eA market-leading title across the world in upper-level undergraduate and MBA courses, \u003ci\u003eContemporary Strategy Analysis\u003c\/i\u003e combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today.\u003c\/p\u003e \u003cp\u003eDesigned to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of \u003ci\u003eContemporary Strategy Analysis\u003c\/i\u003e builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eContemporary Strategy Analysis, Twelfth Edition, \u003c\/i\u003eremains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVideos and Animations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eContemporary Strategy Analysis \u003c\/i\u003eintegrates abundant video content developed to complement the text and engage readers more deeply.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eContent Review Videos \u003c\/b\u003eprovide a detailed review of each learning objective in each chapter and help students learn key concepts and an understanding of strategic management.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eSelf-Tests and Practice Questions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe e-text also includes self-scoring concept check quizzes.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43085024526397,"sku":"9781394251599","price":79.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781394251599_p0.jpg?v=1775251574","url":"https:\/\/www.tatteredcover.com\/products\/9781394251599","provider":"Tattered Cover","version":"1.0","type":"link"}