{"product_id":"9780735222847","title":"Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked","description":"\u003cb\u003e“\u003ci\u003eIrresistible\u003c\/i\u003e is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of \u003ci\u003eNew York Times\u003c\/i\u003e bestsellers \u003ci\u003eDavid and Goliath\u003c\/i\u003e and \u003ci\u003eOutliers\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eOriginals\u003c\/i\u003e and \u003ci\u003eGive and Take\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWelcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.\u003cbr\u003e  \u003cbr\u003e In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.\u003cbr\u003e  \u003cbr\u003e By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdam Alter's previous book, \u003ci\u003eDrunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave\u003c\/i\u003e is available in paperback from Penguin.\u003c\/b\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":42371078029373,"sku":"9780735222847","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780735222847_p0.jpg?v=1775774530","url":"https:\/\/www.tatteredcover.com\/products\/9780735222847","provider":"Tattered Cover","version":"1.0","type":"link"}