{"product_id":"9780593717196","title":"Same as Ever: A Guide to What Never Changes (B\u0026N Exclusive Edition)","description":"\u003cb\u003eThis B\u0026amp;N Exclusive Edition features an alternate cover and an exclusive Q\u0026amp;A with the author.\u003cbr\u003e\u003cbr\u003eFrom Morgan Housel, author of \u003ci\u003eThe Psychology of Money\u003c\/i\u003e, timeless lessons about what never changes in a changing world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you traveled in time to 500 years in the past or to 500 years in the future, you would be astounded at how much technology and medicine have changed. The geopolitical order would make no sense. The language and dialect may be completely foreign. But you’d notice universal principles guiding behavior—people falling for greed and fear, short-sighted by overconfidence, and persuaded by risk and jealousy, just like they do today. When transported to this unfamiliar world, you’d spend a few minutes watching people behave and say, “Ah. I’ve seen this before.” \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eSame As Ever\u003c\/i\u003e, Morgan Housel offers readers a world historical tour of the behaviors that have played a decisive role in history’s big moments, from the invention of the first nuclear weapons to the founding of Amazon, from T.E. Lawrence to Jack Welch. These stories on risk, opportunity, and living a good life teach us the timeless lessons worth paying attention to so we can separate the signal from the noise and optimize our decision-making. \u003cbr\u003e\u003cbr\u003eHistory is filled with surprises no one could have seen coming. But if we learn to see what doesn’t change, we can be more confident in our choices, no matter what the future brings.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":43297007796285,"sku":"9780593717196","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780593717196_p0.jpg?v=1782477274","url":"https:\/\/www.tatteredcover.com\/products\/9780593717196","provider":"Tattered Cover","version":"1.0","type":"link"}