{"product_id":"9780473742430","title":"The Complete Guide to New Zealand Small Business: Everything you need to know about buying, running, selling or growing a small business in New Zealand - and everything in between","description":"\u003cp\u003eWhether you have just started in the world of small business, are thinking about getting into it, or have been doing it for many years, this book is for you. \u003c\/p\u003e\u003cp\u003eThis book is focused on kiwi small business and doing business in and from \u003cstrong\u003eNew Zealand\u003c\/strong\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book also covers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to \u003cstrong\u003estart or buy a business\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow best to \u003cstrong\u003emarket your business \u003c\/strong\u003eand \u003cstrong\u003esell to your customers\u003c\/strong\u003e. \u003c\/li\u003e\n\u003cli\u003eHow to \u003cstrong\u003eemploy staff\u003c\/strong\u003e, lead them, and keep them safe. \u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003elaws you need to meet \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to approach \u003cstrong\u003egrowth\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to \u003cstrong\u003efund \u003c\/strong\u003eyour business. \u003c\/li\u003e\n\u003cli\u003eThe process to \u003cstrong\u003esell your business \u003c\/strong\u003eor just to back out of the day-to-day. \u003c\/li\u003e\n\u003cli\u003eHow to make sense of your \u003cstrong\u003efinancial reports\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptions if \u003cstrong\u003eyou are in trouble\u003c\/strong\u003e. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat can we learn from the failures of \u003cstrong\u003eMainzeal, Pumpkin Patch and South Canterbury Finance\u003c\/strong\u003e? What can you learn from the many small business successes, like \u003cstrong\u003eSeequent\u003c\/strong\u003e, a startup that sold for $1.2 billion or \u003cstrong\u003eVEND \u003c\/strong\u003ethat sold for over $400 million \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rjweir Ltd","offers":[{"title":"Default Title","offer_id":43084737773629,"sku":"9780473742430","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780473742430_p0.jpg?v=1775243654","url":"https:\/\/www.tatteredcover.com\/products\/9780473742430","provider":"Tattered Cover","version":"1.0","type":"link"}