{"product_id":"9780307739766","title":"Top of the Rock: Inside the Rise and Fall of Must See TV","description":"\u003ci\u003eTop of the Rock\u003c\/i\u003e is an absorbing insiders’ account of an incredible time and place in television history: the years when Must See TV—led by \u003ci\u003eCheers\u003c\/i\u003e, \u003ci\u003eSeinfeld\u003c\/i\u003e, \u003ci\u003eFriends\u003c\/i\u003e, \u003ci\u003eER\u003c\/i\u003e, and \u003ci\u003eLaw \u0026amp; Order\u003c\/i\u003e—made NBC an unstoppable success. Here the story is vividly told through the words of the actors, writers, producers, creators, and network executives who helped the Peacock rise to its greatest heights—and then saw it all fall apart.\u003cbr\u003e \u003cbr\u003eUnder the supervision of President of Entertainment Warren Littlefield, NBC went from being an also-ran, losing millions of dollars in failed shows, to the number one station, generating billions of dollars in profit. At its height, the Thursday night lineup alone brought in more revenue than the other six nights of programming combined. \u003ci\u003eTop of the Rock\u003c\/i\u003e dishes out behind-the-scenes stories from all the biggest shows, revealing the highly risky business decisions, creative passion, and blind leaps of faith that made Must See TV possible.\u003cbr\u003e \u003cbr\u003eJerry Seinfeld | Jason Alexander | Kelsey Grammer | Sean Hayes | Helen Hunt | Lisa Kudrow | Eriq La Salle | Matt LeBlanc | John Lithgow | Julianna Margulies | Eric McCormack | Debra Messing | Megan Mullally | David Hyde Pierce | Paul Reiser | Noah Wyle | and more","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":43111987544125,"sku":"9780307739766","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780307739766_p0.jpg?v=1776339764","url":"https:\/\/www.tatteredcover.com\/products\/9780307739766","provider":"Tattered Cover","version":"1.0","type":"link"}