{"product_id":"9780307352194","title":"The Breakthrough Company: How Everyday Companies Become Extraordinary Performers","description":"\u003cb\u003eBased on a five-year, 7,000-company study\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe vast majority of small businesses stay small–and not by choice. Only the most savvy and persistent–a tiny one tenth of one percent–break through to the very highest ranks. In \u003ci\u003eThe Breakthrough Company\u003c\/i\u003e, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate–from small startup to industry leader.\u003cbr\u003e \u003cbr\u003eWith powerful and specific action steps concluding each chapter–and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability–\u003ci\u003eThe Breakthrough Company\u003c\/i\u003e is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. \u003cbr\u003e\u003cbr\u003e“Think Good to Great for those still small enough to think big.”\u003cbr\u003e—Bob Eckert, chairman and CEO, Mattel, Inc. \u003cbr\u003e\u003cbr\u003e“If you’re looking for a breakthrough, break open this book.”\u003cbr\u003e—Harvey Mackay, author of the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eSwim with the Sharks Without Being Eaten Alive\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFeaturing a bonus excerpt from Keith McFarland’s new book, \u003ci\u003eBounce\u003c\/i\u003e\u003c\/b\u003e","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":43084713394237,"sku":"9780307352194","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780307352194_p0.jpg?v=1775242081","url":"https:\/\/www.tatteredcover.com\/products\/9780307352194","provider":"Tattered Cover","version":"1.0","type":"link"}