{"product_id":"9780197669822","title":"The Principles of Entrepreneurial Progress: How to Create and Sustain Momentum When Launching a Startup","description":"Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In \u003cem\u003eThe Principles of Entrepreneurial Progress\u003c\/em\u003e, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises. \u003cbr\u003e\u003cbr\u003eFor each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":43084707004477,"sku":"9780197669822","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780197669822_p0.jpg?v=1775241563","url":"https:\/\/www.tatteredcover.com\/products\/9780197669822","provider":"Tattered Cover","version":"1.0","type":"link"}