{"product_id":"9780062998880","title":"When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach","description":"\u003cp\u003e\u003cstrong\u003eAn Instant \u003cem\u003eNew York Times\u003c\/em\u003e Bestseller \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe inspiration for the HBO Original documentary \u003cem\u003eWild Wild Space\u003c\/em\u003e, now streaming on Max\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA momentous look at the private companies building a revolutionary new economy in space, from the \u003cem\u003eNew York Times \u003c\/em\u003ebestselling author of \u003cem\u003eElon Musk\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eWhen the Heavens Went on Sale\u003c\/em\u003e, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West of aerospace engineering and its unprecedented impact on our lives.\u003c\/p\u003e\u003cp\u003eWith the launch of SpaceX’s Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies—Astra, Firefly, Planet Labs, and Rocket Lab—as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands.\u003c\/p\u003e\u003cp\u003eWith the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth’s lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color: the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze to dull the pain as their fortunes disappear.\u003c\/p\u003e\u003cp\u003eThrough immersive and intimate reporting, \u003cem\u003eWhen the Heavens Went on Sale \u003c\/em\u003ereveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":42369317339197,"sku":"9780062998880","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780062998880_p0.jpg?v=1771567212","url":"https:\/\/www.tatteredcover.com\/products\/9780062998880","provider":"Tattered Cover","version":"1.0","type":"link"}