Presentation & Booksigning with Jonah Lehrer: Imagine: How Creativity Works

Colfax Avenue: Meet the extraordinary Jonah Lehrer, a contributing editor at Wired and a frequent contributor to The New Yorker, here to talk about and sign his new book Imagine: How Creativity Works. He writes the Head Case column for The Wall Street Journal and regularly appears on WNYC's Radiolab. His writing has also appeared in Nature, The New York Times Magazine, Scientific American and Outside. He's the author of two previous books, Proust Was A Neuroscientist and How We Decide.

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We’ll learn about Bob Dylan’s writing habits and the drug addiction of poets. We’ll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We’ll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.


Can't make it to the signing? Request an autographed copy of Jonah's books here

 (photo credit: Nina Subin, 2008)


Jonah Lehrer's website.

Event date: 
Wednesday, April 11, 2012 - 7:30pm
Event address: 
2526 East Colfax Avenue
80206 Denver
Imagine: How Creativity Works Cover Image
Please email or write store for pricing and availability information.
ISBN: 9780547386072
Availability: Special Request - May Not Be Available
Published: Houghton Mifflin Harcourt - March 19th, 2012

Proust Was a Neuroscientist Cover Image
ISBN: 9780547085906
Availability: Available to Order - Usually Arrives in Our Store in 4 to 7 Days
Published: Mariner Books - September 1st, 2008

How We Decide Cover Image
Please email or write store for pricing and availability information.
ISBN: 9780547247991
Availability: Special Request - May Not Be Available
Published: Mariner Books - January 1st, 2010