We Are All Weird: The Myth of Mass and the End of Compliance (Hardcover)

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World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.



Product Details
ISBN: 9781936719228
ISBN-10: 1936719223
Publisher: Amazon Publishing
Publication Date: September 21st, 2011
Pages: 97
Language: English