SYNC'D: Meeting the New-Era Customer at the Warp Speed of Global Business (Hardcover)
SYNC'd is a one-stop, practical guide to the structural and human behavioral change required by businesses and other organizations to succeed in serving the modern customer in the hypersonic digital era.
Published in the midst of the business community's rush to embrace digital technology, this timely new book lays out the case for the simultaneous need to transform an enterprises service and work force culture to a new and more responsive behavioral operating system.
- Sunshine's proven methodology builds a highly agile service structure
- Provides an effective roadmap for synchronizing the internal pulse of an enterprise to the external high speed, 24/7 demand of the new global consumer.
- Is a powerful and important tutorial to enable your organization to meet the needs of the newly empowered consumer.
- Its teachings create organizational growth and breakthroughs in thinking to meet the challenging new business ecosystem.
Published in the midst of the business community's rush to embrace digital technology, this timely new book lays out the case for the simultaneous need to transform an enterprises service and work force culture to a new and more responsive behavioral operating system.
- Sunshine's proven methodology builds a highly agile service structure
- Provides an effective roadmap for synchronizing the internal pulse of an enterprise to the external high speed, 24/7 demand of the new global consumer.
- Is a powerful and important tutorial to enable your organization to meet the needs of the newly empowered consumer.
- Its teachings create organizational growth and breakthroughs in thinking to meet the challenging new business ecosystem.
Cathy Sunshine, one of the most highly regarded experts in leadership performance and successful organization behavior, has worked with closely held and Fortune 500 companies for over four decades.
Her insights and methodologies for dramatically improving enterprise agility and competitive advantage are highly respected and widely sought after in brick and click industries, including healthcare, retail, technology, manufacturing, financial services, transportation, telecommunications, and energy, as well as leading companies in the service sector.
Cathy's articles on coping with the current Third Industrial Revolution have appeared in several thought-leader journals and publications. In this, her first book, SYNC'd, she outlines the key organizational and workforce elements required to successfully embrace digital transformation and the customer of the new era.
In SYNC'd Cathy share a systematic approach to align modern organizational performance with the new pace of the market. As digital technologies evolve and mature, business behavior must keep pace. The formula laid out in her book is particularly timely and matches my experiences in consumer payments, loyalty, and financial technology.
--Kevin Knight, former Head of Consumer Credit and Debit Products, VISA, Chairman, CEO of Nordstrom FSB
For leaders struggling with complexities in their business that interfere with customer satisfaction and performance, this is the book for you. It offers a roadmap for the why and how of execution in the new Digital Era. The mandate for change cannot be deferred. Read it, then do it.
--Jan Heppe, Retired President, Burberry Americas
Through years of engagement with executives and high-performance teams, Cathy has honed a keen understanding of how some businesses successfully build a throughput culture, while others don't. The reasoning is deceptively simple and starts with a clear understanding of who is calling the shots -- your customer.
-- Jay Littlepage, Chief Architect at DigitalGlobe, Former Vice President of Infrastructure at Amazon
--Kevin Knight, former Head of Consumer Credit and Debit Products, VISA, Chairman, CEO of Nordstrom FSB
For leaders struggling with complexities in their business that interfere with customer satisfaction and performance, this is the book for you. It offers a roadmap for the why and how of execution in the new Digital Era. The mandate for change cannot be deferred. Read it, then do it.
--Jan Heppe, Retired President, Burberry Americas
Through years of engagement with executives and high-performance teams, Cathy has honed a keen understanding of how some businesses successfully build a throughput culture, while others don't. The reasoning is deceptively simple and starts with a clear understanding of who is calling the shots -- your customer.
-- Jay Littlepage, Chief Architect at DigitalGlobe, Former Vice President of Infrastructure at Amazon