Innovative Pricing Strategies to Increase Profi ts (Paperback)

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Innovative Pricing Strategies to Increase Profi ts (Paperback)

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Daniel R. Marburger is professor of economics at Arizona State University. He has a BS in general management from Purdue University, an MBA from the University of Cincinnati, and a PhD in economics from Arizona State University. He also has three years of experience as a marketing analyst for a Fortune 500 company. He has taught managerial economics at the MBA level for more than 20 years, and has published over 20 scholarly articles in journals such as Industrial and Labor Relations Review, Southern Economic Journal, Economic Inquiry, Managerial and Decision Economics, and the Journal of Economic Education.
Product Details ISBN: 9781606493816
ISBN-10: 1606493817
Publisher: Business Expert Press
Publication Date: August 9th, 2012
Pages: 154
Language: English