We Are All Weird: The Rise of Tribes and the End of Normal (Hardcover)

We Are All Weird: The Rise of Tribes and the End of Normal Cover Image
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World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

About the Author

SETH GODIN is the author of eighteen international bestsellers--including Purple Cow and Tribes--that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.

Product Details
ISBN: 9781591848240
ISBN-10: 1591848245
Publisher: Portfolio
Publication Date: September 15th, 2015
Pages: 112
Language: English