Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution (Paperback)

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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution (Paperback)

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"Going green is easy and profitable." That's the common refrain from sustainability gurus. In reality, though, many green-leaning businesses, families, and governments are fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult.

If we're going to cut CO2 emissions 80 percent by midcentury, it will take more than a recycling program and some hemp shopping bags. We'll only solve our problems if we're realistic about the challenge of climate change. In this witty book, a sustainable business foot soldier with over a decade's worth of experience illuminates the path.
Auden Schendler is executive director of sustainability at Aspen Skiing Company. In 2006, he was named a global warming innovator by Time magazine.

Product Details ISBN: 9781586488048
ISBN-10: 158648804X
Publisher: PublicAffairs
Publication Date: June 1st, 2010
Pages: 320
Language: English