The Power of Latino Leadership, Second Edition, Revised and Updated: Culture, Inclusion, and Contribution (Paperback)

The Power of Latino Leadership, Second Edition, Revised and Updated: Culture, Inclusion, and Contribution By Juana Bordas Cover Image

The Power of Latino Leadership, Second Edition, Revised and Updated: Culture, Inclusion, and Contribution (Paperback)


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This updated and expanded edition is the first and only book to offer a leadership model firmly based on the Latino experience and culture.

50 million Latinos live in the U.S. and it's estimated that by 2050, one in three Americans will be Hispanic. By sheer numbers alone Latinos will shape the 21st century. What does it take to lead a varied and vibrant people who hail from twenty-six different countries and are a blend of different races? What can leaders of all cultures and ethnicities learn from how Latinos lead?

Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that guide Latino leaders and features numerous examples of these principles in action. 

Bordas's first three principles describe personal characteristics and qualities that have traditionally prepared Latinos to lead their communities. Her next two principles touch on common cultural values that unify this diverse people. And finally, she offers five action-oriented principles that animate Latinos' inclusive, community-oriented, socially responsible, and life-affirming approach to leadership.

Since nearly six in ten Latinos are millennials or younger, the second edition contains a new chapter that includes the voices and visions of young Latinos and contains an intergenerational model applicable to leadership programs across the country. This edition also includes data from the 2020 census and adds more information on multicultural Latino identities. This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful and distinctive and has lessons that can inform leaders of every background.
Juana Bordas is president of Mestiza Leadership International. She served as vice president of the Greenleaf Center for Servant Leadership’s board and as a trustee of the International Leadership Association.

Product Details ISBN: 9781523004089
ISBN-10: 1523004088
Publisher: Berrett-Koehler Publishers
Publication Date: March 28th, 2023
Pages: 288
Language: English
“Latinos have advanced because of the activist tradition of our leaders who organized people to address social injustice. As the Latino community comes into its power, our future leaders can learn from The Power of Latino Leadership as they create their own history. ‘Si Se Puede—Yes We Can’ is a call to action. This book captures this spirit.”
—Dolores Huerta, President, Dolores Huerta Foundation; cofounder, United Farm Workers; and recipient of the Presidential Medal of Freedom

“Latinos are part of the fabric of America. Our culture and values are perfectly consistent with the American Dream that has made and continues to make the United States great. The Power of Latino Leadership explores a leadership model to maximize the role of Latinos in America’s future growth and prosperity.”
—Julián Castro, Mayor of San Antonio, Texas

The Power of Latino Leadership is a must-read for Latinos who want to integrate their history and culture into their future contributions, whether just starting on their leadership journey or already recognized leaders.”
—Carlos F. Orta, President and CEO, Hispanic Association on Corporate Responsibility

“At Western Union, I have the opportunity to see leadership in many ways. The most impactful are the hardworking, everyday heroes that make a difference in their communities. Bordas celebrates this type of leadership in this inspiring book. The Power of Latino Leadership brings to life the contributions US Latinos are making to invigorate our communities, culture, and economy.”
—Hikmet Ersek, President and CEO, Western Union

“It is now that Latino political and social strengths are being realized. This is attributed to leadership within the Latino community that has singularly focused on ensuring that our voices are heard and that we influence all sectors of American life. In The Power of Latino Leadership, Bordas offers a model for future leadership that draws on our strengths and leverages our enormous potential.”
—Lisa Garcia Quiroz, Senior Vice President for Corporate Responsibility and Chief Diversity Officer, Time Warner, and Founding Publisher, People en Español

“This book is a must for anyone who wants to know how leaders develop their practices within a community context. Bordas has pulled together illuminating examples with great lessons for anyone working to create an equitable and truly diverse society.”
—Rinku Sen, President, Applied Research Center; Publisher,; and author of The Accidental American

“To the joy of some and the panic of others, America grows more diverse by the day. Leaders want to understand and motivate those they lead but may feel intimidated by the complex history and culture of Latinos in America. Native-born and immigrant...newly arrived and in the country since before there was a United States, Spanish-speaking, bilingual, English-dominant, with roots in countries running from Mexico all the way to the tip of South’s a lot to master! Juana Bordas has written a handbook for making sense of it all. The Power of Latino Leadership helps the reader decode the coming America and the changing workforce.”
—Ray Suarez, Senior Correspondent, PBS News Hour, and former host, Talk of the Nation, NPR

“As one of the foremost experts on leadership in the Latino community, Juana Bordas has mentored generations of young Hispanics throughout her distinguished career. In her acclaimed new book, The Power of Latino Leadership, she presents a compelling case for how the strengths Hispanics bring to the table—deep roots, strong values, and our multifaceted culture—can infuse new life into and bring a fresh perspective to leadership development for all our country’s current and future leaders.”
—Janet Murguía, President, National Council of La Raza

“Juana Bordas’s exploration into the traits of contemporary Latino leaders arrives at an important moment for our country. Latinos are the nation’s second largest population and, as the 2012 election demonstrated, have become a decisive force in American politics. Bordas provides timely insight into Latino contributions to our nation’s future and why their influence will continue to increase.”
—Arturo Vargas, Executive Director, National Association of Latino Elected and Appointed Officials

“Juana Bordas is a highly credentialed champion of diversity in leadership and organizational change. Her new book, The Power of Latino Leadership, is a welcome reminder of Juana’s lifelong passion to support and empower young Hispanic leaders. To develop a deeper appreciation for the countless contributions the Latino community is making to America’s multicultural leadership journey, read this book!”
—Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow