We Are All Weird: The Myth of Mass and the End of Compliance (Compact Disc)

We Are All Weird: The Myth of Mass and the End of Compliance Cover Image
By Seth Godin, Seth Godin (Read by)
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Description


World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.



Product Details
ISBN: 9781511325790
ISBN-10: 1511325798
Publisher: Brilliance Audio
Publication Date: September 15th, 2015
Language: English