The Art of Sxo: Placing UX Design Methods Into SEO Best Practices (Paperback)

The Art of Sxo: Placing UX Design Methods Into SEO Best Practices By Zuzanna Krüger Cover Image

The Art of Sxo: Placing UX Design Methods Into SEO Best Practices (Paperback)


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Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You'll Learn
  • Apply SXO best practices and how it differs from tradition SEO
  • Optimize websites for both search engine bots and users
  • Increase a website's ranking in SERPs
  • Improve a website's conversion rates
  • Grow revenue from organic traffic

Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.

Product Details ISBN: 9781484292112
ISBN-10: 1484292111
Publisher: Apress
Publication Date: May 16th, 2023
Pages: 245
Language: English