The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything®) (Paperback)
The ultimate user's guide to Facebook, Twitter, Flickr, and more!
Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including:
- Messaging and communication (Blogger, Twitter)
- Communities and social groups (Facebook, MySpace, Friendster)
- Location-based social networking (Foursquare)
- News and tagging (Digg, StumbleUpon)
- Collaboration and cooperation (Wikipedia, Wikispaces)
- Photos and video sharing (Flickr, YouTube)
- Opinion and reviews (Yelp, Epinions)
With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!
About the Author
John K Waters has been covering the high-tech beat from Silicon Valley and the San Francisco Bay Area for nearly 20 years. He has written extensively about social media for a number of print and online publications, and he currently serves as Editor-at-Large for "Application Development Trends." He is the author of several books, including "The Everything Computer Book, Blobitecture, John Chambers and the Cisco Way, " and "Diablo: The Official Strategy Guide."
John Lester is an expert in online communities and market development using social networks and virtual worlds. He worked at Linden Lab, the creators of the virtual world Second Life, where he led the development of the education market and evangelized the use of virtual worlds for learning, simulation, and entertainment. John currently works to help organizations create and cultivate successful online communities using innovative technologies.