Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't just a severe recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.
In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year.
For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century:
-Loss advantage: From value chains to value cycles
-Responsiveness: From value propositions to value conversations
-Resilience: From strategy to philosophy
-Creativity: From protecting a marketplace to completing a marketplace
-Difference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.
a wake-up call and a compelling vision of a desirable future” - Strategy & Business
"his book presents his ideas with panache." - Globe & Mail
"a wonderfully written book that helps readers become the change they want to see, declaring that Though the pages that follow are filled with examples I don’t want you to follow an example, but to be the example.'" Jack Covert, 800 CEO READ
"This is a good book. And you should read it, mark it up with a pencil, and then read it again." Triple Pundit