Sagmeister: Another Book about Promotion and Sales Material (Paperback)

Sagmeister: Another Book about Promotion and Sales Material Cover Image
By Stefan Sagmeister (Commentaries by), Chantel Prod'Hom (Editor), Martin Woodtli (Designed by)
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Created to accompany an international traveling exhibition, Another Book about Promotion and Sales Material explores the work of one of the world's most famous graphic designers--Stefan Sagmeister. Divided into four sections, and including commissioned work from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corpora-tions, his friends, his own work, and cultural events and products.

Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levi's, to a wedding invitation for close friends, this book includes exclusive images from the studio archive as well as Sagmeister's commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting-edge work of a graphic design master.

About the Author

Stefan Sagmeister is one of the most influential graphic designers working today. In 1993, he formed his design firm, Sagmeister Inc. He lives in New York. Chantal Prod'Hom is the director of mudac (Museum of Design and Contemporary Applied Arts) in Lausanne, Switzerland. Martin Woodtli is an award-winning graphic designer. He lives in Zurich, Switzerland.
Product Details
ISBN: 9781419701399
Publisher: Harry N. Abrams
Publication Date: September 1st, 2011
Pages: 176