Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Paperback)

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small By Nick Westergaard Cover Image

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Paperback)

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Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy.

This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it's also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget.

Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: "This book...will help you take your marketing to the next level without having to increase your budget a dollar."

In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:

  • Demystify digital marketing
  • Do more with less
  • Build a standout brand that cuts through the clutter
  • Create relevant and engaging content for social media
  • Connect with your community of customers
  • Measure what matters

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.


Product Details ISBN: 9781400246014
ISBN-10: 1400246016
Publisher: Amacom
Publication Date: January 9th, 2024
Pages: 240
Language: English