Cosmetics Marketing: Strategy and Innovation in the Beauty Industry (Paperback)

Cosmetics Marketing: Strategy and Innovation in the Beauty Industry By Lindsay Karchin, Delphine Horvath Cover Image

Cosmetics Marketing: Strategy and Innovation in the Beauty Industry (Paperback)

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Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.
With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Product Details ISBN: 9781350299436
ISBN-10: 135029943X
Publisher: Bloomsbury Visual Arts
Publication Date: July 27th, 2023
Pages: 264
Language: English