Principles of Behavioral Economics (Hardcover)

Principles of Behavioral Economics By Peter E. Earl Cover Image

Principles of Behavioral Economics (Hardcover)

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This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.

Product Details ISBN: 9781316515099
ISBN-10: 1316515095
Publisher: Cambridge University Press
Publication Date: July 28th, 2022
Pages: 542
Language: English