Write to the Top: Writing for Corporate Success (Paperback)
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The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.
Productivity--it's vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality--when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it's about? Do you know what you're supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing(R) to work to help you
- sell your ideas or services more effectively
- write up to twice as fast and save time for your busy readers, too
- break through writer's block
- target your readers' needs
- demonstrate your leadership in writing
- design documents for visual impact and easier navigation
- improve your ability to think strategically, propose solutions, and speed up decision making.
About the Author
Deborah Dumaine is a bestselling author and expert writer who has pioneered improvement in the quality of business writing. She is the founder of Better Communications and has been setting the standard for corporate writing, sharing her strategies in the book Business Communication. Dumaine received both her undergraduate and graduate degrees from Smith College.