The Emperors of Chocolate: Inside the Secret World of Hershey and Mars (Paperback)

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Description


Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.

Praise For…


"The Emperors of Chocolate brilliantly chronicles the near-century-old battle for the hearts and stomachs of consumers all over the world . . . Reminiscent of Barbarians at the Gate . . . it's a fast, exciting, and even moving story about an industry that's anything but sweet."
--Providence Journal

"Espionage, deception, and obsessive secrecy--it sounds more like covert warfare . . . A remarkable new look at an enterprise that's much nuttier than you might have thought."
--People (starred review)

"A richly satisfying read . . . Brenner's fast-paced book is sprinkled with welcome detail, lively quotes, evocative descriptions of one chocolate's 'mouthfeel' vs. another's . . . Consider making a present of this appropriately flavored book."
--Washington Post Book World

"Delicious . . . a trenchant account of a fascinating industry--one that certainly has a generous sprinkling of nuts."
--Entertainment Weekly



Product Details
ISBN: 9780767904575
Publisher: Crown Business
Publication Date: January 4th, 2000
Pages: 384