The Responsibility Revolution: How the Next Generation of Businesses Will Win (Hardcover)

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How to create a company that not only sustains, butsurpasses-that moves beyond the imperative to be "less bad" andembrace an ethos to be "all good"

From the Inspired Protagonist and Chairman of SeventhGeneration, the country's leading brand of household products and apioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The ResponsibilityRevolution reveals the smartest ways for companies to build abetter future-and hold themselves accountable for the results.Thousands of companies have pledged to act responsibly; very fewhave proven that they know how. This book will guide them. TheResponsibility Revolution presents fresh ideas and actionablestrategies to commit your company to a genuine socially andenvironmentally responsible business and culture, one that not onlycompetes but wins on values.

  • Points the way for innovators and influencers to generate trustby becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business
  • Shows how to build a socially and environmentally responsibleyet genuinely good company and an authentic brand
  • Drawing on groundbreaking interviews with real-world changeleaders, Hollender and Breen present lessons and insights from the"good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamoslike Linden Lab and Etsy

The Responsibility Revolution equips people with thetactics, models, and mind-sets they need to compete in a worldwhere consumers now demand that companies contribute to thegreater good.

About the Author

Jeffrey Hollender (Burlington, VT), ?Co-founder and Chairman and for Seventh Generation, has led Seventh Generation from its humble beginnings to its current position as the nation's fastest growing brand of natural home and personal care products. As?the leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility at?national and international venues.?He co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. Currently, he serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Social Venture Network, Verite, and Alloy Inc. He is currently working on a joint venture with WebMD and Healthy Child Healthy Home.Bill Breen (Gloucester, MA) is?Seventh Generation's Editorial Director and?was the founding Senior Editor?on the original team that launced?Fast Company.?He edited?major sections of the magazine?and helped it win numerous awards, including the coveted National Magazine Award for General Excellence, and?wrote some of FC's most talked about articles on brand building, leadership, competition, innovation, and risk. Breen speaks to business audiences throughout the country and has appeared on CNN, Fox, CBS Radio, National Public Radio, and other media outlets.Seventh Generation is one of the country's top ten responsible businesses and the country's leading brand of environmentally-responsible home and personal care products.? It derives its name from an?Iroquois quote: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." It is the notion that what we do today defines tomorrow, and we believe it embodies the philosophy we must all embrace to make the world a better place.

Product Details
ISBN: 9780470558423
ISBN-10: 0470558423
Publisher: Jossey-Bass
Publication Date: March 15th, 2010
Pages: 214
Language: English