The Ernst & Young Business Plan Guide (Paperback)
In today's competitive business environment, a well thought outbusiness plan is more important than ever before. Not only can itassist you in raising the money needed to start or expand abusiness-by attracting the interest of potential investors-but itcan also help you keep tabs on your progress once the business isup and running.
Completely revised and updated to reflect today's dynamic businessenvironment, The Ernst & Young Business Plan Guide, ThirdEdition leads you carefully through every aspect involved inresearching, writing, and presenting a winning business plan.Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business planis. It explains why certain information is required, how it maybest be presented, and what you should be aware of as both apreparer and reviewer of such a proposal.
Divided into three comprehensive parts, The Ernst & YoungBusiness Plan Guide, Third Edition outlines the essential elementsof this discipline in a straightforward and accessible manner.Whether you're considering starting, expanding, or acquiring abusiness, the information found within these pages will enhanceyour chances of success.
* Advice on how to write and develop business plans
A realistic sample plan
All new sections on funding and financing methodswith provisionsfor restructuring and bankruptcy
Tips for tailoring plans to the decision makers.
About the Author
BRIAN R. FORD is Ernst & Young's gaming industry specialist, serving as a coordinating partner on both audit and special engagement projects throughout the industry. He also serves the retail and distribution industries and has specialized in growth companies for many years.JAY M. BORNSTEIN is a tax partner at Ernst & Young and has specialized in emerging businesses for many years.PATRICK T. PRUITT is a partner at Ernst & Young specializing in strategic growth markets, where he has worked extensively with clients accessing the capital markets.ERNST & YOUNG LLP is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.